The PC world site is wrong, that is an ASUS DirectCU II not a ROG Matrix.
Heres a link to a cheaper and new ASUS DirectCU II http://www.ebay.co.uk/itm/4GB-Asus-Radeon-R9-290X-DirectCU-II-5000MHz-GDDR5-GPU-1000MHz-2816-Streams-D-/361286040574?pt=LH_DefaultDomain_3&hash=item541e537bfe It'll save...