They are launching NFTs on digital asset sales:
www.bbc.co.uk
Not the first but definately the biggest so far. Beware the floodgates, they are about to be flung wide open.

Ubisoft NFTs, called 'Digits', launch for in-game items
Game maker Ubisoft is launching its in-game NFT system this week.

Not the first but definately the biggest so far. Beware the floodgates, they are about to be flung wide open.