The question is, can the provider or ISP like Verizon, set a higher price for Netflix than for a low bandwidth user. Net Neutrality did not allow the provider to set different rates, despite that this is exactly what the utilities do. Utilities charge you less for electricity than they do City Hall, the owner of the nearest sky scraper, or the nearest refinery. They do this to make access more affordable to you, the end user, than it would otherwise be, and shift the burden on the big users who have bigger pockets.
Google does not want Verizon to be able to charge them more than it charges you. Right now Verizon can and does do this, but during NN it could not.
Now there are certainly other concerns, such as Verizon throttling folks without their consent, and that should be in a regulatory agreement too, but that's not the issue i brought up. When Google paid to fund NN, they made people think that was THE issue, and it is only one of many.
OK, now I see the problem. You have no idea what you're talking about.
There are several different kinds of ISP. There are backbone providers, that actually run traffic over the world on the Internet. Netflix, Google et al PAY A HUGE AMOUNT of money to use those services.
Then there is the "last mile" ISP, which is what you use to connect your house to the Internet.
You are likely paying A LOT of money each month for that connection. What you should expect to receive in exchange is, if you buy 50 Mbps, you should be able to use ALL THE TIME, NONSTOP, for WHATEVER YOU WANT, 50 Mbps worth of Internet.
However instead, what is happening, is your last mile ISP is extorting all the places that you are using. You use YouTube? ISP says "hi YouTube, your service is great, our users like to watch your stuff. Pay us now or our users are going to start thinking your service is shit because we're going to throttle you."
It's not that YouTube is the problem. It's that your ISP is the problem. They are charging you for a service (ability to use X amount of Internet), then when you actually do use it, they are trying to ALSO charge the sites that you like. It's sick and wrong.
You seem to have been tricked into thinking that Netflix and Google aren't paying for Internet. That is patently false. They pay insane amounts of money for the Internet, because they use a lot. They pay their own providers that connect them to the Internet.
But you are ALSO paying for Internet to your provider (the P in ISP). The difference is your ISP is an asshole and wants other people to pay for YOUR USAGE in addition to you.