Seeing TEST grow over the last 2.5 years has been interesting. Back when I joined we were pretty much just a reddit org, a small advert on the side of r/starcitizen. Our propaganda artists were very active in the early days compared to now, I suppose we have a big enough prescence and reputation that we don't need as much propaganda. Sometimes we have big influxes, usually when a new SC release hits, other times we seem to be like bottom feeders, scooping up all the people who aren't good enough pilots to join the serious groups or those who fail to follow simple commands.
I'm sure once the game has more to show for itself then we'll start having some people chucking up youtube videos, but at the moment I think even the big SC youtube accounts aren't that active.