They lost me with the guy playing Minecraft near the beginning.
The middle scroll wheel scrolls through the items. The old Mad Catz R.A.T.5 had a SECOND scroll wheel on the thumb to scroll through the items. The player may have only used Xbox controllers previously but without knowing that, making a feature of being able to scroll through items with the joystick... it's like making a feature of being able to draw with pen instead of pencil, they both do it.
If you like it I'm glad for you
I'm getting a Logitech.
EDIT - Goddamnit necro thread!