Really depends on how the whole thing works. But, I imagine that if only a small group are pirating while the rest of everyone are doing normal everyday business that would help improve standings then the good could out weight the bad. But, if it's based like Eve, then it may take a lot of work to keep it counter balanced. I'm guessing they're just going to try and make sure that "everyone" isn't pirating and that there will be consequences to those who do, one that will make you question if the reward will out weight the cost.
In the end, we'll just have to wait and see how it's going to work out.