Some of the adds do seem to indicate an exploration type vessel, or if not exploration, then extreme long range.
Reason 283 - Because no destination is ever too far from your origin
Reason 440 - BNecause you deserve a ship that's as exciting as the thrill of discovery
Reason 433 - Because Constellations mean nothing when you're the brightest star in the galaxy
This and the price points to a Connie sized ship with long range and possibly exploration possibilities.
I am not sure if this is a Phoenix competitor, but it might be an Aquila competitor, or a hybrid between the Aquila/Phoenix in terms of functions.
Now I am going to go completely off the deep end into speculation.
As many know, the Connie got a MASSIVE nerf in terms of speed and combat ability during/between the 2.5/2.6 patch series. Many people were extremely upset about this.
We also know that the Aquila will be flight ready in 3.0, but the Phoenix not until 3.3. Furthermore, there are a lot of people who think the Phoenix is...well, a walking porn set. Seriously, I can see a Hef-esque type of person sitting in a smoking jacket watching some ladies frolic in the hot tub. That said, the Phoenix is also an armored car with a stronger hull than the Andromeda and a point defense system to boot.
I can certainly see a longer range ship with exploration capabilities with the same type of pimp-mobile style and less combat capability. However, in exchange for the big guns on the Connies, I see S2/S3 gimble platforms and bigger/faster engines. Shields a bit less than the Connie, maybe armor too, but more of a speedster...able to keep up wtih or even outrun hornets and Sabres. The pure lux version will not be a long range with the same sensors, but maybe more pimped out on the interior.