Finally watched the video.
I feel in the last few years it has been more about squeezing the highest return out of the smallest player-base companies can scrape together rather than about making forms of entertainment.
When a computer game is built around a transaction system, it isn't a computer game, it's a Ponzi Scheme, it's a Pyramid Scheme, it's a Timeshare in the Seychelles because its intent is not to entertain, its intent is to generate cash. But just like Pyramid Schemes and the like, there is only so long until people have been stung enough to reacognise one when they see one and work out: If looks like a money making venture, it is probably not a game. It happened with Evolve, which was heavily anticipated, looked great, played great and was crushed by the micro-transaction system because for the greater part thats what it was.
I don't think Games are EA's "electronic art" anymore. I think finding new income generation models is, and its hurting the games they build the transaction systems through, because when a transaction becomes a mechanic in a game or worse a major mechanic in a game, it is no longer a game, it's just a money making machine.